MATT WHALEY
Web Design & Social Media
2013
Carling is the best-selling beer in the UK.
In the summer of 2013, I was invited to London by Molson Coors, to work with the creative agency 'Creature of London' on their new Carling website.
The new website was built with Carling's target audience in mind (18-24 young social explorers), aiming to make the website more of a content destination site rather than a dull faceless corporate brand one.
Working alongside the TV ad campaigns (featuring Carling duo, Ben and Mark who utter the new slogan 'It's good but it’s not quite Carling') they wanted the new website to drive reappraisal of the Carling brand by showing it to be modern, easy to use and accessible.
My role was to design the look, feel and user experience of each page throughout the website on both desktop & mobile devices.