MATT WHALEY
Email Marketing, Strategy and Design Consultant
2014
Ideal World is a TV shopping channel in the UK, showing the best in friendly, entertaining shopping. The channel broadcasts from its studios in Peterborough.
Liaising closely with Brand Managers and the CRM team, I was responsible for reviewing their email marketing strategy to identify any opportunities or gaps. Working at the forefront of the CRM team I was able to help them develop a new strategy, from creating mobile-friendly email designs to increasing their ROI.
This was all achieved by keeping the emails simple and clear for the end user, making small, regular changes, A/B-Split testing, insight and analysis… resulting in higher click-to-open rates and web visits!