MATT WHALEY
Photography
2013
Ratchet Clothing is an urban streetwear clothing brand (for 12 - 17-year-olds), which had over 350,000 followers online in the UK and the USA back in 2013.
Its founder Dhillan Bhardwaj has designed clothes for the likes of Rihanna & Miley Cyrus, and he even got invited for tea with the Prime Minister. He is now famous for making a million at 16 - view his TEDx Talk video.
I knew Dhillan before he got famous, and during Ratchet’s early days I volunteered to help him and his team photograph their Autumn/Winter collection 2013.