MATT WHALEY
Branding, Photography, Web Design & Development
2014
Total Precision Limited is a manufacturer of high-quality engineering components for various sectors including the Automotive, Rail, and Electronics Industries.
I created their logo & brand identity, photography, and website design.
Although the company was only formed in 2013 the two directors alone boast over 45 years of experience in the industry.
Logo (Vertical Clamp)
The logo was designed to represent a ‘Vertical Clamp’ which is an Injection Moulding Tool – If you look closely you’ll see that the middle T represents where the plastic would be injected into the tool, and the two horizontal rectangles represent an Injection Moulding Tool clamping together to form the name TOTAL.
Photography
I went with a mixture of machine action shots and close-up product shots to give a real feel of who and what the company is all about.
Web Design
The website was designed to be clean, simple and easy to navigate, with a glossy and corporate feel. Driving enquiries and portraying high-quality service/products were the two main aims. Built with HTML 5 & CSS 3, it's a responsive website designed to work on all devices and modern browsers.